Blogs

Think waxing is best for brow shaping? Still plucking every stray hair? You’re not alone—but these myths might be what’s holding your brows back. At Genuist Beauty, we’re busting the most common brow mistakes and revealing what your brows actually need to thrive. Get expert insight from brow guru Alyson Hoag and discover the real path to full, healthy, balanced brows.

Genuist Beauty is turning one! In just a year, we’ve been featured on NBC’s The Today Show with Hoda & Jenna, won Best Brow Product of 2024, and launched game-changing beauty and brow essentials that enhance, not erase. Join us as we celebrate this innovative beauty and brow care line with a week of exclusive birthday sales from March 7–12!

Genuist Beauty is making headlines! Our Smooth Canvas Under Eye Primer has been featured in Los Angeles Magazine as an Oscar-worthy beauty essential, recognized for its ability to blur, hydrate, and create the perfect base for crease-free concealer. See why Hollywood’s best-kept beauty secret is a must-have—read more on our blog!

If you’re tired of concealer settling into fine lines and wrinkles, it’s time to rethink your routine. Learn how to stop concealer from creasing with proper hydration, the right  primer, and lightweight application techniques. Genuist Beauty’s Smooth Canvas Under Eye Primer is the ultimate game-changer for a smoother, refreshed undereye. 

Why is brow conditioning important? Your brows are the foundation of your beauty routine, shaping your face and elevating your makeup look. Dry, unruly brows can throw off your entire appearance—but a daily brow conditioner is the ultimate fix. Hydrate, tame, and strengthen your brows to create a flawless base for styling and ensure your brows and your makeup look polished and cohesive every time.

Winter can leave your brows dull and sparse, but Genuist Beauty’s Roller Brow is here to help! This brow derma roller with a power-packed serum nourishes, conditions, and revitalizes your brows for visibly enhanced brows.